Kubota - CES 2026

The future of farming is in season.

Event

CES 2026

Description

Kubota's CES exhibit transported visitors from familiar fields to the future of farming, a booth where the scent of fresh grass meets a concept robot that looks built for another century.

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At CES 2026 in Las Vegas, Kubota returned with a simple ambition: make the future of agriculture something you could walk into, not just read about. Under the "For Earth, For Life" banner, the booth carried visitors from the familiar rhythm of the field to the leading edge of smart farming — and made the journey feel seamless.

The exhibit's highlights did the heavy lifting. A commercial autonomous tractor anchored the space as proof of where the technology already is. A concept "transformer" robot hinted at where it's headed. And an interactive Digital Twin table invited attendees to get hands-on, exploring Kubota's smart agricultural solutions in real time rather than watching from a distance.

Behind the immersive experience was a close collaboration between Kubota and Czarnowski Collective. Together, we designed a booth that blends nature and innovation — complete with the scents of fresh grass and soil, cinematic footage shot in Napa and Japan, and intuitive technology built to put user experience first. The environment didn't just display Kubota's vision. It surrounded you with it.

From app interfaces to flexible machine control, every touchpoint reinforced the same idea: technology works best as an extension of the farmer's expertise, not a replacement for it. The result was a space where cutting-edge automation felt grounded, approachable, and unmistakably Kubota.

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