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For the home team.

Description

The scoreboard gets the glory. We made sure everything around it delivered too. Czarnowski Collective designed the retail, hospitality and premium suite experiences at Mercedes-Benz Stadium that elevate every visit.

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Relocating a global headquarters is a big move, literally and figuratively. When Atlanta welcomed Mercedes-Benz Stadium, the opportunity extended far beyond naming rights. The challenge was creating destinations throughout the venue that would elevate the fan experience and make every visit feel memorable.

That's where Czarnowski Collective came in.

The work wasn't about filling space. It was about shaping experiences across some of the stadium's most premium environments — from retail to hospitality to suites. Every touchpoint needed to feel intentional, inviting and worthy of one of the world's most iconic sports and entertainment venues.

Throughout Mercedes-Benz Stadium, we designed and built spaces that encourage guests to linger, explore and connect. Retail environments become more than places to shop. Hospitality spaces invite fans to gather before, during and after the action. Premium suites balance comfort, functionality and elevated design, creating experiences that are just as memorable as the event itself.

One of the signature moments welcomes guests the instant they enter the stadium: a dramatic, large-scale feature that creates an unforgettable first impression while setting the tone for everything that follows. It's equal parts architectural statement, photo opportunity and immersive brand moment — the kind of installation that naturally becomes part of the fan experience.

From concept through execution, Czarnowski Collective's designers, engineers and fabrication teams collaborated to ensure every environment performed as beautifully as it looked. Every finish, fixture and installation was designed to withstand the energy and demands of one of the busiest venues in sports while delivering a seamless guest experience year after year.

These aren't just spaces within Mercedes-Benz Stadium. They're destinations that transform how fans shop, gather, entertain and experience game day.

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