Four zones. One very cohesive vision.

The Panasonic booth at CES 2023 was a stunning showcase of the unique and diverse capabilities that the Czarnowski Collective offers–a full suite of services from strategy and concepting to development and delivery. The booth told the story of Panasonic's innovative product solutions as well as its deep commitment to a more sustainable future. Since Panasonic's core technologies and solutions are predominantly large-scale in nature, addressing topics like infrastructure changes within society, it was important to strategize how to best highlight those solutions inside the context of a tradeshow floor. The result—a physical space that was highly open and visible from afar, with a focus on digital storytelling and content instead of product placement in the booth. The booth featured four content zones. The first, Town, included a reception area and featured one of the oversized content screens. The second, Industry, focused on Panasonic's green energy solutions, including their blue yonder AI supply chain offerings. The third, Move, centered around Panasonic's battery solutions for electrified mobility. And the fourth, Life, spotlighted Panasonic's consumer-focused products.