The booth that held the room.

When Akamai and Nvidia announced their partnership in late 2025 their presence at GTC became the moment to showcase how their inference technology was helping shape the future of AI. 

Suffice it to say, they wanted something show-stopping. Not "pretty good for a first-timer." Not "solid effort." Show. Stopping. Challenge accepted. 

First-time presence at a high-profile event comes with its own special flavor of pressure—you don't get a warm-up lap, you don't get a "we'll do better next year," and nobody's handing out participation trophies at GTC. So we did what we do: leaned into the tension between bold creative and strategic intent. Utilizing specific technologies (curved LED, LED Sphere) leveraging custom applications to tell Akamai’s story with real credibility, and leave people thinking about the brand long after they'd moved on to the next booth.

By balancing distinctive, attention-grabbing design with messaging that actually meant something, we helped Akamai walk into GTC not as a newcomer trying to keep up, but as a brand that clearly came to play. Measurable engagement, real brand momentum, and a debut that set the bar for every show that comes after it. Not bad for a first time.