Get in, we're going Canva-ing.

After a massive product launch moment, Canva faced a challenge most brands would love to have: how do you keep that energy going and take it to the people who need it most?

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The answer was the Canva Brandwagon Tour, the U.S. leg of the global Canva World Tour. Public School designed and executed a high-impact, month-long roadshow that hit 17 stops across the country, from partner events and enterprise HQs to K-12 school districts and college campuses. The goal: train 5,000 attendees as part of Canva's larger target of one million, and generate over 25 million social impressions along the way.

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At the center of it all was Brandy: a fully customized RV that doubled as a mobile creative studio and brand ambassador with an actual personality. Inside, attendees discovered hands-on learning stations, a content studio, and interactive moments like a wishing wall, postcard station, and retro viewfinders, all designed to make education feel more like play than a product walkthrough.

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Outside, Brandy transformed into an open, energetic activation space with genius-bar-style learning stations for casual discovery. At private stops, Canva experts hosted keynote-style sessions giving enterprise and education audiences a deeper dive into new tools and features.

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Behind the scenes, Public School engineered a logistical feat: a mobile brand experience that could load in and out in two to three hours, sometimes multiple times a week, without losing momentum or quality.

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By the midpoint of the tour, Canva had already hit 75% of its attendance goal. The University of Texas stop alone drew over 1,000 attendees. The Brandwagon didn't just train users. It turned them into advocates on wheels.