The room moves with you.

About the event

Luxury brands show up to design events all the time. Lexus Ambiance at NYCxDESIGN 2025 was different. It participated.

Built around Lexus pillars of innovation, luxury, and craftsmanship, Ambiance was a custom temporary structure in Hudson Yards designed to do what most automotive activations don't: let the audience shape the experience in real time.​

At the heart of it was a suite of motion-sensing screens developed by Infusion that transformed visitors' movements into vivid, light-based art. Each piece was unique, shareable, and downloadable. But the technology went further than content creation. Visitors' movements also altered the environment itself, shifting the installation's sound, color, and texture in real time. Move differently, and the room responded. Every guest's experience was literally one of a kind.

The installation was anchored by the all-new GX 550 and an LC 500 Convertible wrapped in original artwork by Nick Thomm, blurring the line between automotive display and digital art installation in a way that felt completely intentional. Which it was.

Ambiance wasn't about showing cars. It was about demonstrating what a luxury brand looks like when it's genuinely plugged into culture, creativity, and community. Not just visually stunning. Participatory. And for the design-savvy crowd that showed up to NYCxDESIGN, that distinction made all the difference.