Canva Brandwagon

Keep the moment moving.

Event

Canva World Tour, U.S. Leg

Description

After a massive product launch moment, Canva faced a challenge most brands would love to have: how do you keep that energy going and take it to the people who need it most? Public School was happy to help them solve it.

17 

Tour Stops

1 k

Attendees at UT Alone

75 %

of Attendance Goal Achieved by Tour Mid-Point

No items found.

The answer was the Canva Brandwagon, a.k.a Brandy - a fully customized RV that doubled as a mobile creative studio and brand ambassador with an actual personality. Public School sent her out on the road for a high-impact, month-long roadshow that hit 17 stops across the country, from partner events and enterprise HQs to K-12 school districts and college campuses. The goal: train 5,000 attendees as part of Canva's larger target of one million, and generate over 25 million social impressions along the way.

​Inside the RV, attendees discovered hands-on learning stations, a content studio, and interactive moments like a wishing wall, postcard station, and retro viewfinders, all designed to make education feel more like play than a product walkthrough. Outside, Brandy transformed into an open, energetic activation space with genius-bar-style learning stations for casual discovery. At private stops, Canva experts hosted keynote-style sessions giving enterprise and education audiences a deeper dive into new tools and features.

Behind the scenes, Public School engineered a logistical feat: a mobile brand experience that could load in and out in two to three hours, sometimes multiple times a week, without losing momentum or quality.

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