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That time we built an exhibit the size of a city block.
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When you're Coca-Cola, you don't just have a booth. You have a portfolio. And at NACS 2024, that portfolio needed a place to live.
Czarnowski Collective developed, designed, and fabricated a vibrant 5,000-square-foot Coca-Cola Neighborhood—a fully realized brand environment where each product line had its own distinct space, its own visual identity, and its own reason to stop and stay a while. From Coca-Cola Spiced to Orange Cream Coke to Sprite + Tea, every zone put innovation at the center and made sure attendees experienced it, not just heard about it.
The Neighborhood also carried Coca-Cola's sustainability story with intention. Reusable sampling cups developed with r.Cup and AI-driven recycling stations from Oscar Sort were seamlessly integrated into the design—not bolted on as an afterthought, but woven into the experience itself.
The numbers tell the rest: 14 zones, 135,000+ zone visits, 22,000 impressions, and an average dwell time of 2.5 minutes that proved people didn't just pass through—they stayed.
If you ever wondered what a city block of Coca-Cola looks like, well. Now you know.
