A kit worthy of gold medal moves.

When Red Bull asked us to refresh an existing Tier 1 modular kit, the brief had a twist: it needed to function as a stage for Phil Wizard, Canada's own 2024 Olympic breaking champion, across multiple retail stops nationwide including Loblaws.

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No pressure.

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The refreshed kit needed to do a lot: look incredible from every angle, hold up under the literal footwork and flair of a world-class athlete, reflect the Red Bull brand with energy and precision, and—critically—be flexible enough to support future athletes and product messages without starting from scratch every time.

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We delivered. The updated kit included 10x10 and 10x20 configuration options, a custom vinyl floor purpose-built to withstand high-impact breaking moves (printed with bold graphics that stayed sharp under full athletic punishment), a larger-than-life fabric backwall featuring Phil Wizard in full form, and integrated AV loud enough to match the energy in the room.

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The backwall was also designed for easy swaps—so when the next athlete steps into the spotlight, the kit's ready to go. Red Bull now has a high-performing, high-energy modular platform that can scale to any featured athlete or product message, show after show.

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The Olympic gold medalist approves. We'll take it.