Hand-crafted holiday magic.

Some brand moments are just different. This was one of them.

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As General Motors prepared to open its new headquarters on the historic grounds of Detroit's beloved Hudson's department store, the team had a vision: bring back the magic of Hudson's iconic holiday windows. The kind of street-facing displays that used to stop foot traffic cold and made downtown feel like something worth dressing up for.

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The challenge? Translate that nostalgic vision into a modern, premium experience—on a compressed production timeline, with strict site constraints, and under the watchful eye of a city that remembers what these windows used to mean.

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Czarnowski's approach centered on layered storytelling: experiences that captured attention from the sidewalk in seconds and rewarded closer inspection with increasingly intricate detail. The result was a series of displays that blended hand-crafted artistry with cutting-edge fabrication—hand-painted elements alongside 3D-printed cars and trees, and a hand-sculpted woman in the moon that felt like she'd always been there.

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An AR overlay extended the experience beyond the glass—driving social sharing and bringing GM's vehicles to life within the display itself. Because why stop at a window when you can make it interactive?

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Despite the timeline and site constraints, the team delivered a series of polished installations that felt festive, forward-looking, and unmistakably GM. A holiday moment that honored Detroit's past while pointing toward something new. Close collaboration, rapid problem-solving, and one very memorable moon.