

Atlanta's favorite holiday troublemakers.
Merry Christmas, you filthy animal.
Not every holiday activation needs Santa and a snowflake. Some need a pot-bellied green curmudgeon, a wrestling ring, and a city that's absolutely here for it.
We partnered with Jamestown to bring the Misfit seasonal spirit to Ponce City Market. The invitation was simple: Come together and misfit right in. The execution was anything but.
From unforgettable meet-and-greets with the Grinch himself to the ultimate showdown between Atlanta's favorite furry villain and his jolly old nemesis, PCM became the city's undisputed home for everything naughty, nice, and gloriously in-between. Seasonal activations, social media campaigns, and original content gave ATL something to look forward to and talk about long after the tinsel came down.
It wasn't just holiday programming. It was a tradition.






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