Amazon at Comic-Con

The result was the country's largest virtual reality experience at the world's biggest comic and pop culture festival. The authentic outdoor experience turned Comic-Con's parking lot into a Yemen city block and completely immersed attendees in the adventurous world of Amazon's unassuming hero, Jack Ryan. The experience covered nearly an acre and a half and housed three distinct activations that ranged from the mind-bending to the heart-pounding. The experience's most buzzed-about activation was the training field, where attendees were turned into 'Jack Ryan' trainees and sent off to complete a daring mission. Guests could also hang out in the Yemeni marketplace where they could explore Amazon devices and meet the cast. And, for the daring, there was a zip line through the activation zone.