Smells Like a vineyard. Feels like the future.

Kubota came to CES 2025 not just to show technology—but to make you feel it.

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The "Smart Innovation for You" booth spanned 5,600 square feet in the Las Vegas Convention Center's West Hall, and it did something most tech exhibits only dream of: it transported you. Against a backdrop of 170 linear feet of LED tile, 40 custom video segments brought Kubota's autonomous EV equipment to life in real-world settings—vineyards, orchards, construction sites—complete with animations, AI capability overlays, and data visualizations that made the technology feel tangible, not theoretical.

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But the multisensory experience didn't stop at visuals. Dynamic lighting shifted the mood throughout the day. Custom ambient audio set the tone. And yes—the scent of earth, grass, and freshly cut lawn was piped into the environment, because Czarnowski Collective committed fully to the bit. Also because it worked.

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The star of the show was Kubota's KATR, the CES 2025 Best of Innovation award winner, featured in live demonstrations that drew crowds all week. A private two-story VIP lounge housed a gallery celebrating Kubota's rich legacy. And an interactive autonomous zero-turn lawn mower let guests get hands-on—enhanced by that unmistakable fresh-cut grass scent.

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The result: 23,000 visitors, 7–12 minutes average dwell time, 93% positive guest survey ratings, and a BOSS Awards Finalist nod. Czarnowski's studios collaborated seamlessly to deliver a booth that didn't just demonstrate Kubota's innovation—it made you believe in it.