The best seats aren't in the stands.

Race fans don't blink. They definitely don't accept a partially obstructed view.

So when assembly set out to create a VIP hospitality experience for 200+ Lexus guests at Petit Le Mans, the bar was set before we even broke ground: every guest needed to see every millisecond of the action. No columns. No compromises. No vertical windows standing between a die-hard racing fan and the perfect sightline.

Enter the Anova Vista structure with assembly's exclusive Vista Glass system. Where the industry defaults to vertical panels, assembly goes horizontal — delivering an expansive, edge-to-edge view of every tight turn and full-throttle straightaway that makes standard hospitality structures feel immediately inadequate by comparison.

Perched on spectator hill, the structure delivered far more than a great view. Full catering accommodations, an observation deck, premium finishes, and Lexus Racing graphics that told the brand's motorsport story in full — it was less "hospitality tent" and more "the place everyone wished they'd been invited to."

Out in the vendor midway, Czarnowski Collective brought the Lexus Racing experience to the broader fanbase — with racing simulators, merchandise, and a team of product specialists ready to turn curious attendees into genuine Lexus enthusiasts.