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Art, culture, and the standard of amazing.
of Visitors rated the experience 4 or 5 stars
of Visitors Reported a Positive Perception of Lexus
of Visitors More Likely to Purchase Lexus in the Future
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Art Basel Miami Beach marked the final stop in 2025 for the Lexus Ambiance experience—and it ended on a high note. In partnership with Czarnowski, Lexus transformed the beachfront behind the W South Beach into a two-part activation that captured the brand’s vision of The Standard of Amazing. The goal? To engage an audience of global tastemakers—artists, curators, collectors—with a bold, culturally connected experience that bridged craft, creativity, and conversation.
By day, Ambiance Beach Club invited discovery with shaded lounges, live DJs, curated cocktails, and immersive art installations.
At sunset, the energy shifted, and the space became Crafted by Kwame, a bioluminescent four-course dinner.
Inside a glowing Lexus-branded cube, guests were immersed in a sensory journey that honored the Japanese principle of Omotenashi through plating, light, and story, presented by Lexus Culinary Master and James Beard Award-winning chef Kwame Onwuachi.
From New York’s Hudson Yards to the sands of Miami, Czarnowski helped Lexus evolve the experience into a vibrant, coastal expression that resonated with a new audience.
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