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Building beyond the booth.
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Under the "Live Beyond" banner, LG Electronics debuted a vision of AI-powered daily life that was as emotionally resonant as it was technically impressive. The 110 x 200-foot booth in Central Hall was organized into time-of-day-inspired zones, from an AI-powered Morning experience to a visually stunning Evening installation, each designed to showcase LG's Affectionate Intelligence philosophy and its commitment to human-centered design.
Czarnowski's scope spanned the full production spectrum: Construction Consulting, Engineering, Fabrication, Logistics Management, On-site Labor, and Third-party Services. Working in close collaboration with LG's in-house design team in Korea, the partnership demanded precise coordination across time zones, teams, and enormous logistical complexity.
Highlights included a dynamic brand façade featuring Kinetic LED Media Art, an Inspire & Innovate zone powered by LG AI Research's multimodal EXAONE technology, and sustainability-forward installations like the Comfort Kit Tree and Sustainable Cycle Tree.
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