Game Day Just Got a Glow Up

The stadium holds about 80,000 people. Instagram holds a lot more.

Clemson University wanted to find a new way to bring students and fans into the action beyond game day, and the answer was already sitting in everyone's pocket. 

Instagram and Facebook AR filters put Clemson's brand directly into the platforms fans were already using every single day, meeting them exactly where they were and giving them something genuinely worth sharing.

Our approach started with the right people in the room. The creative development was led by team members who are Clemson alumni themselves, ensuring the filter designs didn't just look good but felt authentically, unmistakably Clemson. This wasn't a generic school spirit package dressed up in orange. Every design decision was rooted in what it actually means to be part of the Clemson community, and that specificity showed.

The filters were built using 3D mapping technology, creating vivid, high-quality augmented reality experiences engineered to perform in real-world conditions: game day crowds, tailgate lighting, dorm room selfies at midnight after a win. The kind of conditions that separate filters that actually get used from filters that get tried once and forgotten.

The team also developed a full suite of promotional assets to drive awareness and adoption, making sure fans knew the filters existed and had every reason to use them, on game day and every day in between.

The result was a digital fan engagement tool that lived where fans actually live, built by people who genuinely get it, and designed to make every selfie feel a little more like a touchdown. Which, if you're a Tigers fan, is honestly all you can ask for.