We Took “Stack the Trucks” Literally.

The brief said stack the trucks. We asked how high.

We designed and fabricated a custom vehicle display for GMC that stacks three full-size trucks into a pyramid, one pickup poised at the peak of two more, with no cables and no visual tricks holding it up. The assignment was a centerpiece that could hold sightlines across an entire show floor and still read as a product display rather than a stunt.

A ramp, a bridge, and a truckload of math.

The custom pieces were fabricated in our Atlanta production facility, built for this formation and no other. A ramping mechanism carries the top vehicle into position. A custom bridge spans the two base trucks and holds the third at its peak, distributing thousands of pounds across both frames so the pyramid sits stable and level. Every bracket was drawn, cut, and fitted for this exact trio of vehicles.

Where “close enough” isn’t in the vocabulary.

Suspending thousands of pounds of steel over a public show floor leaves no room for approximation. Our team ran structural calculations, stress-tested materials, and worked across engineering and production so the installation would perform as well as it photographed. Shop drawings, load math, final torque checks. Built to last, built to code, built to impress, in that order.

What it did to the room:

The pyramid turned a standard product lineup into architecture. It commanded sightlines across the hall, stopped attendees mid-scroll in real life, and pulled people in from the far end of the floor to work out how it was holding together. It invited photos. It started conversations. Precision, in this case, was the attraction.