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Featured InCZights

Experiential strategy
June 5, 2026

We Spent Two Hours at EMS Proving Our Own Point

A few weeks ago, our team took the stage at Experiential Marketing Summit for a two-hour workshop called Short Attention Span Theatre. And yes, the irony of holding a two-hour session about shrinking attention spans was very much intentional. We leaned into it.

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Sports and fan engagment
May 13, 2026

Girls’ Flag Football: the Draft Pick Every Brand is Sleeping on

Girls’ flag football is growing 60% year-over-year, yet most brands still haven’t noticed. Here’s why one of America’s fastest-growing sports may be the biggest untapped opportunity in sports marketing.

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Technology and AI
May 11, 2026

AI, Data, and the Death of the Canned Presentation: What We Learned at GACEP

Some conferences give you a tote bag and a headache. GACEP 2026 gave us something better: clarity. We put it all into five key takeaways that you can apply to your next conversation about your brand environment.

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The Future of Experiential is Lightweight
Sustainability
Jul 15, 2025

The Future of Experiential is Lightweight

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Temporary Structures
Environments
trends
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assembly
experiential
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assembly
Sustainability
Experiential Zones: More Brand Experience Bang for Your Buck
POV
Jun 24, 2025

Experiential Zones: More Brand Experience Bang for Your Buck

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POV
trends
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experiential
Czarnowski
POV
Connection to Conversion: The New Playbook for Experiential Events
trends
May 27, 2025

Connection to Conversion: The New Playbook for Experiential Events

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trends
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insights
Czarnowski
trendreport
trends
Green Rendering: How 3D Studios Can Reduce Their Environmental Footprint
POV
May 20, 2025

Green Rendering: How 3D Studios Can Reduce Their Environmental Footprint

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POV
insights
Czarnowski
trendreport
education
POV
How Female-Focused Brands are Winning in Male-Dominated Sports
POV
May 16, 2025

How Female-Focused Brands are Winning in Male-Dominated Sports

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POV
news
insights
thoughtleadership
POV
Microengagements: Why the Future of Experiences is Measured in Seconds
Experiential strategy
Apr 29, 2025

Microengagements: Why the Future of Experiences is Measured in Seconds

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Strategy
trends
POV
insights
experiential
Czarnowski
Experiential strategy
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