Four downs, 58 seconds, one winning ball.

When it came time for newly-minted NFL sponsor Toyota to tackle its first-ever Big Game activation, it came as no surprise that they wanted to go BIG. Czarnowski Collective stepped up to the challenge, creating brand experiences for the automaker that would stand out from the numerous sponsors vying for attention and truly feel larger than life. 

At the center of Toyota’s experience was a thrilling 58-second adventure in Toyota’s own version of four-down territory. Fans navigated their way through the four territories, each representing a Toyota Truck, to search for the winning game ball hidden in a sea of 58,000 footballs.​

Those who found the winning game ball before time was up received a prize of $100 to spend on NFLShop.com — and serious bragging rights.The Show Us Your Game Face photo opportunity gave fans the chance to commemorate their experience through photos with friends, family and a few special guests, all delivered via the NFL OnePass app. 

In addition to the fan experience, Czarnowski Collective also managed the creative and event production of Toyota’s presence on Radio Row, where media talent could broadcast from inside Toyota vehicles or amidst a dynamic set.