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THOUGHT LEADERSHIP

Featured InCZights

Experiential strategy
June 5, 2026

We Spent Two Hours at EMS Proving Our Own Point

A few weeks ago, our team took the stage at Experiential Marketing Summit for a two-hour workshop called Short Attention Span Theatre. And yes, the irony of holding a two-hour session about shrinking attention spans was very much intentional. We leaned into it.

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Sports and fan engagment
May 13, 2026

Girls’ Flag Football: the Draft Pick Every Brand is Sleeping on

Girls’ flag football is growing 60% year-over-year, yet most brands still haven’t noticed. Here’s why one of America’s fastest-growing sports may be the biggest untapped opportunity in sports marketing.

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Technology and AI
May 11, 2026

AI, Data, and the Death of the Canned Presentation: What We Learned at GACEP

Some conferences give you a tote bag and a headache. GACEP 2026 gave us something better: clarity. We put it all into five key takeaways that you can apply to your next conversation about your brand environment.

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Built to Brave the Elements: How Smart Design Keeps Events High and Dry
POV
Mar 12, 2025

Built to Brave the Elements: How Smart Design Keeps Events High and Dry

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POV
assembly
innovation
Temporary Structures
POV
Making Bold Ideas Happen IRL
trends
Feb 27, 2025

Making Bold Ideas Happen IRL

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trends
POV
Public School
insights
eventops
trends
Using A.I. for More Human Brand Experiences
Technology and AI
Feb 24, 2025

Using A.I. for More Human Brand Experiences

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Digital
Strategy
POV
trends
innovation
ces2025
Technology and AI
4 Temporary Structure Trends to Watch
Trends and culture
Feb 4, 2025

4 Temporary Structure Trends to Watch

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trends
assembly
innovation
Trends and culture
Sustainability Isn't a Choice, It's Our Foundation
Sustainability
Feb 3, 2025

Sustainability Isn't a Choice, It's Our Foundation

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Fabrication
POV
innovation
assembly
Sustainability
Temporary Structures
Sustainability
3 Ways to Design Experiences That Stick
POV
Feb 1, 2025

3 Ways to Design Experiences That Stick

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Czarnowski
list
EDPA
CES2024
NACS
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