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THOUGHT LEADERSHIP

Featured InCZights

Trade shows and exhibits
August 12, 2026

5 Lessons from HCEA GST26

Healthcare exhibit rivals compared notes at HCEA GST26. Five ideas came home with us, from focusing your budget to designing for the five-minute visit.

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Trade shows and exhibits
July 28, 2026

4 Qs to Determine If You Actually Have an Exhibit Program

Can you name your true trade show exhibit budget per show? Four questions reveal whether you have a real exhibit program or just a pile of POs.

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Sports and fan engagement
May 13, 2026

Girls’ Flag Football: the Draft Pick Every Brand is Sleeping on

Girls’ flag football is growing 60% year-over-year, yet most brands still haven’t noticed. Here’s why one of America’s fastest-growing sports may be the biggest untapped opportunity in sports marketing.

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Your Exhibit Is a Depreciating Asset. Your Program Doesn't Have to Be.
Jul 28, 2026
Trade shows and exhibits

Your Exhibit Is a Depreciating Asset. Your Program Doesn't Have to Be.

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Trade shows and exhibits
POV
Custom vs Rental Exhibits: Five Myths That Cost Brands Money
Jul 28, 2026
Trade shows and exhibits

Custom vs Rental Exhibits: Five Myths That Cost Brands Money

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Trade shows and exhibits
POV
Temporary Event Structures Are Reshaping Concerts, Stadiums, and the Olympics
Jun 11, 2026
Temporary structures and modular design

Temporary Event Structures Are Reshaping Concerts, Stadiums, and the Olympics

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Temporary structures and modular design
POV
Why Brands Are All Running the Same Play for Soccer’s Biggest Tournament
Jun 9, 2026
Sports and fan engagement

Why Brands Are All Running the Same Play for Soccer’s Biggest Tournament

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Sports and fan engagement
POV
Hands-on is the Future of Experiential. We Built a Booth to Prove It.
Jun 5, 2026
Temporary structures and modular design

Hands-on is the Future of Experiential. We Built a Booth to Prove It.

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EMS
Temporary structures and modular design
Recap
We Spent Two Hours at EMS Proving Our Own Point
Jun 5, 2026
Experiential strategy

We Spent Two Hours at EMS Proving Our Own Point

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EMS
Experiential strategy
Recap
5 Shifts Reshaping Executive Briefing Centers and Customer Experience Centers
May 11, 2026
Technology and AI

5 Shifts Reshaping Executive Briefing Centers and Customer Experience Centers

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GACEP
Technology and AI
Report
Fan Experience Is No Longer a Perk. It's the Product.
Apr 21, 2026
Sports and fan engagement

Fan Experience Is No Longer a Perk. It's the Product.

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Sports and fan engagement
Recap
Meet the Most Valuable Fan in Sports
Apr 7, 2026
Sports and fan engagement

Meet the Most Valuable Fan in Sports

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Sports and fan engagement
POV
SXSW 2026: We Took Notes So Your Strategy Didn't Have To
Apr 7, 2026
Trends and culture

SXSW 2026: We Took Notes So Your Strategy Didn't Have To

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SXSW
Trends and culture
Recap
GDC 2026 Brand Activations: What Experiential Can Steal From Game Design
Mar 28, 2026
Trends and culture

GDC 2026 Brand Activations: What Experiential Can Steal From Game Design

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GDC
Trends and culture
Recap
Your Vendor is Already Panicking About CES 2027. Your Partner Isn't.
Mar 18, 2026
Trade shows and exhibits

Your Vendor is Already Panicking About CES 2027. Your Partner Isn't.

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CES
Trade shows and exhibits
POV
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